ABR 2010: Rosetta

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Chris Kuenne
Chris Kuenne

Agency: Rosetta

Location: Princeton, NJ

Year Founded: 1998

Number of offices: 7 offices in 2 countries

2009 Revenue: Direct/Digital: $152,466,000

Web site: http://www.rosetta.com

Key executive: Chris Kuenne, CEO

Major discipline/capability: Retail & Consumer Products, Healthcare, Financial Services, Communications, Technology & Media and B2B markets

Key clients: U.S. Mint, Coach, Abbott Labs, Office Max, Jos. A. Bank, Cornerstone Brands, Flagstar, Audiovox, Covidien, Sallie Mae, Forest Labs, Tractor Supply, Allergan, Nationwide

Latest trends: Mobile and social...AR is definitely a trend at the moment. Apps will continue to evolve and offer opportunities for marketers. And content creation will be king. He who can create assets that consumers will seek out and come back to time and again, will win the lion's share of the marketing race.

Notable new campaigns: Nationwide - "I Am On Your Side" Nationwide iPhone Application; Sallie Mae - Education Investment Planner; JoS A. Bank website redesign; Juvederm ULTRA website redesign; OfficeMax B2C website redesign

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