Rosetta plans email campaign for Pirelli

Share this article:

Rosetta will launch an email marketing program for Pirelli Tire North America later this month.

The effort will promote the Pirelli GP Challenge online fantasy game, in which consumers can earn points based on Formula 1 Grand Prix races. Pirelli will initially send messages to consumers who opted in to receive emails from Pirelli via an iPad-based lead generation campaign Rosetta developed for the company last year.

“We are the tire supplier for Formula 1 throughout the world, and it's an opportunity to activate that further,” said Gravalos. “Tied to that, we're doing a promotion for the Pirelli GP challenge, think of it as fantasy F-1 online.”

The tire company also said April 5 that it has renewed its interactive AOR relationship with the agency, which includes search and display advertising services as well.

There was no RFP process, said Tom Gravalos, VP of marketing at Pirelli, which named Rosetta its interactive AOR in March 2010. Rosetta is Pirelli's only AOR in North America; its global AOR is Young & Rubicam, said Gravalos.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?