Rosenfield/Dentino Is Renamed
The 15-year-old agency, headed by company president Karl Dentino, is based in Jersey City, NJ. Its roster includes financial services and casino clients.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.