Rosenfield/Dentino Is RenamedRosenfield/Dentino changed its name to Dentino Marketing.
The 15-year-old agency, headed by company president Karl Dentino, is based in Jersey City, NJ. Its roster includes financial services and casino clients.
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
Marketers should embrace, not avoid, the data explosion.