Rosenfield/Dentino Is Renamed
The 15-year-old agency, headed by company president Karl Dentino, is based in Jersey City, NJ. Its roster includes financial services and casino clients.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.