Rosenfield/Dentino Is Renamed
The 15-year-old agency, headed by company president Karl Dentino, is based in Jersey City, NJ. Its roster includes financial services and casino clients.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?