Rose Harper, first female DMA chair, dies at age 90

Share this article:

C. Rose Harper, the first woman to serve as chair of the Direct Marketing Association, died on February 4 after a period of declining health. She was 90.

Harper served as the longtime chairwoman and CEO of The Kleid Company, a list brokerage firm. She was named DMA chairwoman in 1982.

Harper also authored the book Mailing List Strategies: A Guide to Direct Mail Success, which was published in 1986. She was elected to the DMA Hall of Fame in 1985, winning the DMCNY Silver Apple award the same year. Harper retired a decade later but remained active with various charities, including the Cardinal's Committee of the Laity and the Rheedlen Foundation.

Connie LaMotta, principal of PR agency LaMotta Strategic Communications and the former SVP of communications for the DMA, said Harper was the group's “grande dame” and a role model for younger women.

“There were not many executive women to look up to who had both strength and gentleness, and she merged those so perfectly,” she said. “Coming up through the ranks, she was a great role model to have.”

Harper's wake will be held on February 8 at the Bennett Funeral Home in Scarsdale, NY. Funeral services will take place on February 9 at St. Pius Church in Scarsdale, NY.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.