Dan Springer, chairman and CEO of email services provider Responsys, helped take the company public in April, raising about $70 million in net proceeds.
Wasp Barcode Technologies, a Plano, Texas-based small business that manufactures barcode software and solutions for other small businesses, recently went from blasting its entire list with the same emails to segmenting that base and then layering on top a series of triggered email messages.
Proximity has named agency veteran Andrew Bailey chairman of North America, a new position at the digital and CRM shop, as of July 1. Bailey most recently led Proximity Canada as president and CEO. In addition, Chris Thomas, another veteran of the BBDO firm, will succeed Andrew Robertson as chairman of Proximity Worldwide.
The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.
While the first crack of the bat on March 31 signaled the opening of the 2011 Major League Baseball season, the marketing for baseball teams started weeks prior.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.