Rose Gordon

Most Recent Articles by Rose Gordon

Q&A with Dan Springer, chairman and CEO, Responsys

Q&A with Dan Springer, chairman and CEO, Responsys

Dan Springer, chairman and CEO of email services provider Responsys, helped take the company public in April, raising about $70 million in net proceeds.

Timed emails improve response for b-to-b marketer

Timed emails improve response for b-to-b marketer

Wasp Barcode Technologies, a Plano, Texas-based small business that manufactures barcode software and solutions for other small businesses, recently went from blasting its entire list with the same emails to segmenting that base and then layering on top a series of triggered email messages.

Proximity gets new chief in North America, globally

Proximity gets new chief in North America, globally

Proximity has named agency veteran Andrew Bailey chairman of North America, a new position at the digital and CRM shop, as of July 1. Bailey most recently led Proximity Canada as president and CEO. In addition, Chris Thomas, another veteran of the BBDO firm, will succeed Andrew Robertson as chairman of Proximity Worldwide.

Continual testing on Tafford Uniforms' 
e-commerce site lifts conversion rates

Continual testing on Tafford Uniforms' 
e-commerce site lifts conversion rates

The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.

Minor league team, major league email

Minor league team, major league email

While the first crack of the bat on March 31 signaled the opening of the 2011 Major League Baseball season, the marketing for baseball teams started weeks prior.

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