RoosterGear Fills Men's Fashion Gap

Share this article:
Chuck Hudson, former president of Hanover Direct's men's division, debuted a men's fashion Web site, www.RoosterGear.com, which went live this week.


"We're trying to fill in the gap between plaids and khakis and urban fashion," Hudson said. The site, which targets gay men, will be promoted through direct response display ads in December issues of The Advocate, Out and Men's Fitness.


A print catalog may be in RoosterGear's future, but there are no immediate plans to launch one, Hudson said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.