Ron Bliwas talks past and future of DRTV

Share this article:
Ron Bliwas
Ron Bliwas
Ron Bliwas, president/CEO of A. Eicoff & Company, talks with DMNews Web editor Kevin McKeefery about how DRTV has evolved in the past 30 years and explains why the industry is still in its infancy.
Share this article:
close

Next Article in Features

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Features

18 People in Marketing You May Not Know...but Should

18 People in Marketing You May Not Know...but ...

Not all influencers are well-known; that doesn't make their impact any less potent.

Brands Call Foul on Donald Sterling

Brands Call Foul on Donald Sterling

Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'

What Did You Learn From Your First Job? [Video]

What Did You Learn From Your First Job? ...

Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.