Romney for President debuts video ad and partners with ScanScout
Massachusetts governor Mitt Romney's "Romney for President" campaign launched its first video Web ad called "Our Home," which runs on the candidate's site as well as in ScanScout's overlay ad software across user-generated video sites.
The ad features First Lady of Massachusetts Ann Romney talking about raising five sons and focuses her position on strengthening the American family.
The ad will be featured on AnnTV û on the AnnRomney.com Web site û as well as on user generated online sites.
The Romney organization has partnered with online video ad serving firm ScanScout, which will show the video as an overlay of related user generated video. "Our Home" will be overlaid on relevant videos targeted through real-time content scanning.
The ad will also air on television as part of the campaign's rotation in Iowa on Friday.