How the fashion retailer meets consumers' multichannel needs and how you can, too.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
Sometimes it's good to tell customers, "Here's what you don't need to buy from us."
Beware of planting seeds that lead to disastrous customer service--and negative word of mouth.
New research findings reveal what customers expect from a high-value customer experience.
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
For consumers, personalization is the true value of providing personal preference data.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.