How the fashion retailer meets consumers' multichannel needs and how you can, too.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
Sometimes it's good to tell customers, "Here's what you don't need to buy from us."
Beware of planting seeds that lead to disastrous customer service--and negative word of mouth.
New research findings reveal what customers expect from a high-value customer experience.
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
For consumers, personalization is the true value of providing personal preference data.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.