How the fashion retailer meets consumers' multichannel needs and how you can, too.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
Sometimes it's good to tell customers, "Here's what you don't need to buy from us."
Beware of planting seeds that lead to disastrous customer service--and negative word of mouth.
New research findings reveal what customers expect from a high-value customer experience.
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
For consumers, personalization is the true value of providing personal preference data.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
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