Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
CMOs and CFOs need to collaborate. Here's why.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
Ads that captivate customers increase marketing ROI.
Marketers must take into account that no two customers are the same.
Interaction tracking is enterprise marketing management's competitive advantage.
Failing to measure ROI keeps marketers from getting to the big leagues.
6 ways marketers can build out a sales channel with in-market testing.
There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.
How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.
SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.
A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.
The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.
4 ways marketers are using content to increase brand awareness and drive sales.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Not only does marketing personalization substantially increase your chances of success, but consumers are demanding it, as well.
Personalization isn't just about delivering an improved customer experience, it's about growing profitability.
For the same reason you can't build out a floor plan until the foundation is set, marketers can't truly unlock hard data unless it's contextualized.
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
9 ways to improve website and mobile conversions—and three tests to optimize what matters most.
Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
30 marketing pundits predict what will catch fire in marketing this year.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.
Marketers can bolster their company's bottom line by monetizing its orphans.
Listen up CMOS: Intelligently enabling today's sales managers and representatives for sales mobility is a smart investment.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.