How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series
A new report explores the real costs of creating engaging content
ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.
Three ways to build a brand that can last through the ages.
A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.
Analysts weigh in on which channel gets you the most bang for your marketing bucks.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
Here's some concrete advice on how to make the most of your funds in the New Year.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Better experiences equal better ROI.
Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
Marketers now dedicate a quarter of their budgets to IT spending.
CMOs and CFOs need to collaborate. Here's why.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.
The share of budget allocated for digital marketing is growing by leaps and bounds.
Ads that captivate customers increase marketing ROI.
Marketers must take into account that no two customers are the same.
Interaction tracking is enterprise marketing management's competitive advantage.
Failing to measure ROI keeps marketers from getting to the big leagues.
6 ways marketers can build out a sales channel with in-market testing.
There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.
How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.