A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.
Analysts weigh in on which channel gets you the most bang for your marketing bucks.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Better experiences equal better ROI.
Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
CMOs and CFOs need to collaborate. Here's why.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
Ads that captivate customers increase marketing ROI.
Marketers must take into account that no two customers are the same.
Interaction tracking is enterprise marketing management's competitive advantage.
Failing to measure ROI keeps marketers from getting to the big leagues.
6 ways marketers can build out a sales channel with in-market testing.
There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.
How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.
SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.
A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.
The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.
4 ways marketers are using content to increase brand awareness and drive sales.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Not only does marketing personalization substantially increase your chances of success, but consumers are demanding it, as well.
Personalization isn't just about delivering an improved customer experience, it's about growing profitability.
For the same reason you can't build out a floor plan until the foundation is set, marketers can't truly unlock hard data unless it's contextualized.
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
9 ways to improve website and mobile conversions—and three tests to optimize what matters most.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...