April 26, 2013
Pinterest rules over Facebook and Twitter when it comes to purchase value.
April 26, 2013
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
April 15, 2013
Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition.
April 12, 2013
It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.
April 01, 2013
The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.
April 01, 2013
The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer.
April 01, 2013
Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals.
April 01, 2013
Ultimately, aligning marketing strategy to short- and long-term ROI targets requires a fundamental shift in mind-set.
March 29, 2013
Myriad data issues stand in the way of some marketers' ability to effectively measure ROI.
February 01, 2013
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
January 02, 2013
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
January 01, 2013
Building the business case for data investment to impact marketing.
January 01, 2013
A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.
November 13, 2012
Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities
October 25, 2012
You want to deliver on digital's promise of anytime, anywhere engagement, but also tie your investments to business results. Here are five tips to get that done.
September 18, 2012
In a time when traditional advertising and marketing strategies are losing effectiveness, guided selling gives partner marketing teams a more effective way to utilize MDF to educate consumers, increase conversions, and drive lifetime value.
August 24, 2012
Most firms have yet to measure the ROI of their social business initiatives.
August 17, 2012
More than half of the marketers tapped in a recent survey said mobile rings up greater ROI than traditional marketing programs do.
July 17, 2012
TiVo, Inc. is finalizing its $20 million acquisition of TRA, a media measurement software and analytics company.
June 28, 2012
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.
May 01, 2012
Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place.
April 23, 2012
More and more marketers are turning to mobile advertising as a means by which to reach consumers that are constantly on-the-go.
April 23, 2012
Agency ZenithOptimedia announced its repositioning as a "Live ROI" company, said Dave Penski, president of Zenith, a division of ZenithOptimedia.
March 01, 2012
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
