ROI

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

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Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Marketing Tech Changes Everything

Marketing Tech Changes Everything

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2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.

How to Not Suck at Marketing

How to Not Suck at Marketing

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Three ways to build a brand that can last through the ages.

Real-Time Marketing Can Lead to Big-Time ROI

Real-Time Marketing Can Lead to Big-Time ROI

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A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.

Email Marketing Versus Social Media

Email Marketing Versus Social Media

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Analysts weigh in on which channel gets you the most bang for your marketing bucks.

11 Marketing Campaigns That Will Inspire You

11 Marketing Campaigns That Will Inspire You

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Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.

5 Ways to Spend Your 2015 Marketing Budgets

5 Ways to Spend Your 2015 Marketing Budgets

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Here's some concrete advice on how to make the most of your funds in the New Year.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data Quality ROI

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Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

The ROI of Customer Experience: Who Cares?

The ROI of Customer Experience: Who Cares?

Better experiences equal better ROI.

Best Practices Are Killing Marketing - It's Time to Test and Learn

Best Practices Are Killing Marketing - It's Time to Test and Learn

Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.

Defending Direct: Answers

Defending Direct: Answers

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Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

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Marketers now dedicate a quarter of their budgets to IT spending.

Aligning the Stars [Infographic]

Aligning the Stars [Infographic]

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CMOs and CFOs need to collaborate. Here's why.

3 Essential Email Metrics

3 Essential Email Metrics

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The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.

Does Content Marketing Measure Up?

Does Content Marketing Measure Up?

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Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.

Fast Facts: June 2014

Fast Facts: June 2014

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.

Digital Marketing Budgets Continue to Rise [Infographic]

Digital Marketing Budgets Continue to Rise [Infographic]

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The share of budget allocated for digital marketing is growing by leaps and bounds.

5 Tips for Improving the Ad Engagement Cycle

5 Tips for Improving the Ad Engagement Cycle

Ads that captivate customers increase marketing ROI.

The Importance of Customer Preference

The Importance of Customer Preference

Marketers must take into account that no two customers are the same.

Data That Tells the Customer's Story

Data That Tells the Customer's Story

Interaction tracking is enterprise marketing management's competitive advantage.

Infographic: Marketers Lose Sight of the (Money)ball

Infographic: Marketers Lose Sight of the (Money)ball

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Failing to measure ROI keeps marketers from getting to the big leagues.

Fast-track, Foolproof In-Market Testing

Fast-track, Foolproof In-Market Testing

6 ways marketers can build out a sales channel with in-market testing.

Measuring Marketing Success in Dollars Is the Ultimate Win

Measuring Marketing Success in Dollars Is the Ultimate Win

There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.

Trade Complexity for Elegance

Trade Complexity for Elegance

Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.

Fast Facts: April 2014

Fast Facts: April 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.

Making Social Pay Off

Making Social Pay Off

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How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.

Six Metrics that Matter for Modern Marketers

Six Metrics that Matter for Modern Marketers

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SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.

Word to the Wise: ROI

Word to the Wise: ROI

A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.

News Byte: Canada Post Partners With Stream Integration

News Byte: Canada Post Partners With Stream Integration

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The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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