In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.
Marketers can bolster their company's bottom line by monetizing its orphans.
Listen up CMOS: Intelligently enabling today's sales managers and representatives for sales mobility is a smart investment.
What good is content if it fails to contribute to marketing ROI? Not good at all.
Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.
There are two ways to improve a venture's ROI: You can lower costs or you can raise revenue...or you can do both. That's when the your ROI really starts to look nice.
How new approaches to social marketing can positively impact your bottom line.
5 reasons preference management is good for compliance and marketing ROI.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.
Please socialize responsibly.
Marketers are more likely to hit a home run when they consider campaign influence.
Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company's ability to measure ROI.
Pinterest rules over Facebook and Twitter when it comes to purchase value.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
How marketing automation reduces the cost of B2B sales.
Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition.
It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.
ROI and KPIs Don't Always Add Up to Success
The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.
The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer.
Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals.
Ultimately, aligning marketing strategy to short- and long-term ROI targets requires a fundamental shift in mind-set.
Myriad data issues stand in the way of some marketers' ability to effectively measure ROI.
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Building the business case for data investment to impact marketing.
A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.
Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities
You want to deliver on digital's promise of anytime, anywhere engagement, but also tie your investments to business results. Here are five tips to get that done.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.