Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.
Three ways to build a brand that can last through the ages.
A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.
Analysts weigh in on which channel gets you the most bang for your marketing bucks.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
Here's some concrete advice on how to make the most of your funds in the New Year.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Better experiences equal better ROI.
Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
Marketers now dedicate a quarter of their budgets to IT spending.
CMOs and CFOs need to collaborate. Here's why.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.
The share of budget allocated for digital marketing is growing by leaps and bounds.
Ads that captivate customers increase marketing ROI.
Marketers must take into account that no two customers are the same.
Interaction tracking is enterprise marketing management's competitive advantage.
Failing to measure ROI keeps marketers from getting to the big leagues.
6 ways marketers can build out a sales channel with in-market testing.
There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.
How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.
SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.
A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.
The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.