ROI

Defending Direct: Answers

Defending Direct: Answers

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Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?

Aligning the Stars [Infographic]

Aligning the Stars [Infographic]

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CMOs and CFOs need to collaborate. Here's why.

3 Essential Email Metrics

3 Essential Email Metrics

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The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.

Does Content Marketing Measure Up?

Does Content Marketing Measure Up?

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Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.

5 Tips for Improving the Ad Engagement Cycle

5 Tips for Improving the Ad Engagement Cycle

Ads that captivate customers increase marketing ROI.

The Importance of Customer Preference

The Importance of Customer Preference

Marketers must take into account that no two customers are the same.

Data That Tells the Customer's Story

Data That Tells the Customer's Story

Interaction tracking is enterprise marketing management's competitive advantage.

Infographic: Marketers Lose Sight of the (Money)ball

Infographic: Marketers Lose Sight of the (Money)ball

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Failing to measure ROI keeps marketers from getting to the big leagues.

Fast-track, Foolproof In-Market Testing

Fast-track, Foolproof In-Market Testing

6 ways marketers can build out a sales channel with in-market testing.

Measuring Marketing Success in Dollars Is the Ultimate Win

Measuring Marketing Success in Dollars Is the Ultimate Win

There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.

Trade Complexity for Elegance

Trade Complexity for Elegance

Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.

Fast Facts: April 2014

Fast Facts: April 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.

Making Social Pay Off

Making Social Pay Off

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How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.

Six Metrics that Matter for Modern Marketers

Six Metrics that Matter for Modern Marketers

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SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.

Word to the Wise: ROI

Word to the Wise: ROI

A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.

News Byte: Canada Post Partners With Stream Integration

News Byte: Canada Post Partners With Stream Integration

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The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.

Content Marketing Gets Creative

Content Marketing Gets Creative

4 ways marketers are using content to increase brand awareness and drive sales.

Fast Facts: February 2014

Fast Facts: February 2014

Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.

Marketing With a Tailored Fit

Marketing With a Tailored Fit

Not only does marketing personalization substantially increase your chances of success, but consumers are demanding it, as well.

Hyperpersonalize. Your Customers and CFO Will Thank You

Hyperpersonalize. Your Customers and CFO Will Thank You

Personalization isn't just about delivering an improved customer experience, it's about growing profitability.

Counting Context: The Sneaky Data that Moves Margins

Counting Context: The Sneaky Data that Moves Margins

For the same reason you can't build out a floor plan until the foundation is set, marketers can't truly unlock hard data unless it's contextualized.

Email Is a Gift Horse (So Don't Look it in the Mouth)

Email Is a Gift Horse (So Don't Look it in the Mouth)

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Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?

Maximizing Conversion Drivers, Minimizing Conversion Barriers

Maximizing Conversion Drivers, Minimizing Conversion Barriers

9 ways to improve website and mobile conversions—and three tests to optimize what matters most.

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

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Kern the Gnome travels the world and share his observations in this highly clever print campaign.

Hot Marketing Trends For 2014

Hot Marketing Trends For 2014

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30 marketing pundits predict what will catch fire in marketing this year.

Video: Beyond Programmatic Media Buying

Video: Beyond Programmatic Media Buying

Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement

In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.

Revitalizing Lapsed Customers

Revitalizing Lapsed Customers

Marketers can bolster their company's bottom line by monetizing its orphans.

Use Intelligent Mobile Sales Performance Automation to Drive ROI

Use Intelligent Mobile Sales Performance Automation to Drive ROI

Listen up CMOS: Intelligently enabling today's sales managers and representatives for sales mobility is a smart investment.

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