Pinterest rules over Facebook and Twitter when it comes to purchase value.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
How marketing automation reduces the cost of B2B sales.
Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition.
It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.
ROI and KPIs Don't Always Add Up to Success
The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.
The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer.
Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals.
Ultimately, aligning marketing strategy to short- and long-term ROI targets requires a fundamental shift in mind-set.
Myriad data issues stand in the way of some marketers' ability to effectively measure ROI.
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Building the business case for data investment to impact marketing.
A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.
Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities
You want to deliver on digital's promise of anytime, anywhere engagement, but also tie your investments to business results. Here are five tips to get that done.
Despite rumors to the contrary, email continues to deliver.
In a time when traditional advertising and marketing strategies are losing effectiveness, guided selling gives partner marketing teams a more effective way to utilize MDF to educate consumers, increase conversions, and drive lifetime value.
Most firms have yet to measure the ROI of their social business initiatives.
More than half of the marketers tapped in a recent survey said mobile rings up greater ROI than traditional marketing programs do.
TiVo, Inc. is finalizing its $20 million acquisition of TRA, a media measurement software and analytics company.
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.
Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place.
More and more marketers are turning to mobile advertising as a means by which to reach consumers that are constantly on-the-go.
Agency ZenithOptimedia announced its repositioning as a "Live ROI" company, said Dave Penski, president of Zenith, a division of ZenithOptimedia.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.