Failing to measure ROI keeps marketers from getting to the big leagues.
6 ways marketers can build out a sales channel with in-market testing.
There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.
How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.
SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.
A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.
The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.
4 ways marketers are using content to increase brand awareness and drive sales.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Not only does marketing personalization substantially increase your chances of success, but consumers are demanding it, as well.
Personalization isn't just about delivering an improved customer experience, it's about growing profitability.
For the same reason you can't build out a floor plan until the foundation is set, marketers can't truly unlock hard data unless it's contextualized.
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
9 ways to improve website and mobile conversions—and three tests to optimize what matters most.
Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
30 marketing pundits predict what will catch fire in marketing this year.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
In this session, Jodi Wearn, segment marketing with Silverpop, will offer tips and techniques for leveraging data to increase the relevancy of your content, improve the buying experience for your customers and prospects and exponentially increase ROI.
Marketers can bolster their company's bottom line by monetizing its orphans.
Listen up CMOS: Intelligently enabling today's sales managers and representatives for sales mobility is a smart investment.
What good is content if it fails to contribute to marketing ROI? Not good at all.
Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.
There are two ways to improve a venture's ROI: You can lower costs or you can raise revenue...or you can do both. That's when the your ROI really starts to look nice.
How new approaches to social marketing can positively impact your bottom line.
5 reasons preference management is good for compliance and marketing ROI.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.