Rogue Wave Names Workhorse

Share this article:
Rogue Wave Software Inc., which focuses on the business-to-business arena, has named Workhorse Advertising, Boulder, CO, as its agency of record.


The account, of undisclosed spend, previously was handled by several agencies. With the Workhorse appointment, all advertising will be consolidated under one roof.


A 12-year-old firm in Boulder, Rogue Wave makes pre-built C++ and XML application development software for online businesses. It also offers consulting services through its offices in the United States, Asia and Europe.


Rogue Wave selected the newly formed Workhorse for its experience with tech clients. Workhorse's clients also include ViaWest Internet Services, Mshow.com and Aspen Skiing Co.


While the budget was not disclosed, Rogue Wave has tasked Workhorse with handling brand development and product and brand advertising. Media in consideration are direct mail, online, collateral, and exhibit and event design.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.