Description: This file contains former Rodal subscribers and book buyers who have been matched to Alliant Advantage, which consists of predictive behavioral and affinity attributes aggregated at the houshold level from Alliant's cooperative marketing database. The file also has been enhanced with Equifax demographic and lifestyle data. The file is 66% direct mail sourced with smaller contributions from internet and telemarketing.
Selects: 2,838,439 universe
Contact: Your list broker or Media Horizons, 40 Richards Ave., Norwalk, CT 06854