Rockler introduces best customer program with Loyalty Lab

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Rockler Woodworking and Hardware, a leading independent woodworking supplies retailer, has enlisted Loyalty Lab to host a best customer program.

Median, MN-based Rockler, which operates 33 stores, a Web site and a 156-page catalog, will use Loyalty Lab's web-based Customer Relationship Management platform to manage all aspects of its new retail loyalty and customer management initiative.

In hosting the program, the Loyalty Lab platform will manage shopper enrollments, transaction processing, rewards and accruals. Loyalty Lab also enables integrated marketing and retail loyalty and campaign management, serving as the central core of e-mail, web-based and POS communications drawing from a single database.

San Francisco-based Loyalty Lab is a provider of on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, e-mail, campaign management, and incentives from a single desktop.

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