Rockler introduces best customer program with Loyalty Lab

Share this article:

Rockler Woodworking and Hardware, a leading independent woodworking supplies retailer, has enlisted Loyalty Lab to host a best customer program.

Median, MN-based Rockler, which operates 33 stores, a Web site and a 156-page catalog, will use Loyalty Lab's web-based Customer Relationship Management platform to manage all aspects of its new retail loyalty and customer management initiative.

In hosting the program, the Loyalty Lab platform will manage shopper enrollments, transaction processing, rewards and accruals. Loyalty Lab also enables integrated marketing and retail loyalty and campaign management, serving as the central core of e-mail, web-based and POS communications drawing from a single database.

San Francisco-based Loyalty Lab is a provider of on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, e-mail, campaign management, and incentives from a single desktop.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.