Robert Nascenzi

Robert Nascenzi is the executive vice president of TARGUSinfo.

Most Recent Articles by Robert Nascenzi

'Real-time Segmentation' maximizes returns on marketing dollars

Consumer-facing companies invest millions to get consumers to call them, but a lot of this money is wasted. These companies are selling ineffectively because their call-center agents rarely know anything about who is calling. When a consumer telephones a company's contact center for the first time, many of these same companies are flying blind. At an information disadvantage, the wrong agents are making the wrong pitches to the wrong people and, unfortunately, the best prospects often slip through their fingers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...