Robert Nascenzi

Robert Nascenzi is the executive vice president of TARGUSinfo.

Most Recent Articles by Robert Nascenzi

'Real-time Segmentation' maximizes returns on marketing dollars

Consumer-facing companies invest millions to get consumers to call them, but a lot of this money is wasted. These companies are selling ineffectively because their call-center agents rarely know anything about who is calling. When a consumer telephones a company's contact center for the first time, many of these same companies are flying blind. At an information disadvantage, the wrong agents are making the wrong pitches to the wrong people and, unfortunately, the best prospects often slip through their fingers.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.