Consumer-facing companies invest millions to get consumers to call them, but a lot of this money is wasted. These companies are selling ineffectively because their call-center agents rarely know anything about who is calling. When a consumer telephones a company's contact center for the first time, many of these same companies are flying blind. At an information disadvantage, the wrong agents are making the wrong pitches to the wrong people and, unfortunately, the best prospects often slip through their fingers.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.