Road Runner Hires RTC for Broadband Unit

Share this article:
Time Warner Cable's Road Runner hired RTC Relationship Marketing for Road Runner High Speed Online, its residential broadband Internet service unit.


The agency is responsible for multichannel acquisition and retention marketing programs. It will offer strategic planning, creative development and execution, analytics, production and fulfillment, and project management.


Road Runner, opened in 1996, claims its broadband online service is up to 50 times faster than a traditional dial-up service. The Herndon, VA, company also offers commercial Internet access through its Road Runner Business Class unit.


Road Runner joins an RTC client portfolio that includes Nasdaq, GlaxoSmithKline, FedEx, Freddie Mac, Fannie Mae, Aventis, Bayer, Sony and Schering-Plough. Most of these accounts have tapped RTC for its customer relationship marketing skills.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.