Road Runner Hires RTC for Broadband Unit

Share this article:
Time Warner Cable's Road Runner hired RTC Relationship Marketing for Road Runner High Speed Online, its residential broadband Internet service unit.


The agency is responsible for multichannel acquisition and retention marketing programs. It will offer strategic planning, creative development and execution, analytics, production and fulfillment, and project management.


Road Runner, opened in 1996, claims its broadband online service is up to 50 times faster than a traditional dial-up service. The Herndon, VA, company also offers commercial Internet access through its Road Runner Business Class unit.


Road Runner joins an RTC client portfolio that includes Nasdaq, GlaxoSmithKline, FedEx, Freddie Mac, Fannie Mae, Aventis, Bayer, Sony and Schering-Plough. Most of these accounts have tapped RTC for its customer relationship marketing skills.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.