RMI releases two new senior files

Share this article:
RMI has introduced two new senior-focused files: Sunshine State Active Seniors and Snowbird Active Seniors.

The lists feature men and women who spend some part of the year in Florida, either as residents (Sunshine State) or part-time (Snowbird). All have fishing licenses. Each file is 75% male and is compiled from public sources.

The Sunshine State list has a universe of 856,000; the Snowbird list 104,000. Pricing for each begins at $75/M.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.