RMI releases two new senior files
RMI has introduced two new senior-focused files: Sunshine State Active Seniors and Snowbird Active Seniors.The lists feature men and women who spend some part of the year in Florida, either as residents (Sunshine State) or part-time (Snowbird). All have fishing licenses. Each file is 75% male and is compiled from public sources.
The Sunshine State list has a universe of 856,000; the Snowbird list 104,000. Pricing for each begins at $75/M.
