RMI releases two new senior files

Share this article:
RMI has introduced two new senior-focused files: Sunshine State Active Seniors and Snowbird Active Seniors.

The lists feature men and women who spend some part of the year in Florida, either as residents (Sunshine State) or part-time (Snowbird). All have fishing licenses. Each file is 75% male and is compiled from public sources.

The Sunshine State list has a universe of 856,000; the Snowbird list 104,000. Pricing for each begins at $75/M.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.