RMI Offers Enhanced Publishing DatabaseRMI Direct Marketing Inc., Danbury, CT, yesterday debuted the Belvoir Publications Corporate Enhanced Database of more than 1.9 million active subscribers to the publisher's magazines, newsletters and journals.
The individual lists that make up the database include publication files in aviation, boating, pet owners, equine, firearms, sportsmen and antiques, which are selectable as interest categories.
The enhanced database also is selectable by geography, gender, age, presence of children, donors by cause and multi-subscribers. Other demographic and lifestyle selects such as mail-order buyer are available.
RMI Direct assumed list management duties for 26 files from Belvoir Publications totaling more than 1 million names Oct. 1.