RMI Obtains Woodworking FilesRMI Direct Marketing, Danbury, CT, took over the Rockler Woodworking and Hardware catalog file of more than 169,000 last-12-month buyers, and the Woodworker's Journal list of more than 154,000 active subscribers.
Rockler Woodworking and Hardware offers tools, hardware and plans to woodworkers with a wide range of project interests. The file is 94 percent male, and the average order is $76. Selections include geography, recency and dollar. The list updates quarterly.
Woodworker's Journal is a magazine featuring information for woodworkers from novice to expert. The file is 93 percent male, the average age is 54 and the average income is $69,000. Selections include geography, gender, recency and source. The list updates monthly.