RMI managing Catholic Digest

Share this article:

RMI Direct Marketing Inc., Danbury, CT, has been selected by Catholic Digest, a subsidiary of publisher Bayard Inc., to manage its list properties starting March 1.

The file is managed by Millard Group and is comprised of 185,000 individuals. Also available are God's Word Today with 43,565 individuals and Living With Christ with 50,800 active subscribers.

Bayard is an international publisher of 100 periodicals in Europe, Africa, Asia and America.

The readers are health conscious, active and well educated individuals with a median household income of $55,000. The individuals comprising the file are primarily female.

These subscribers are parents and grandparents who enjoy entertaining, traveling, reading, doing crafts and shopping.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.