RMI Gains Consumer Publishing Files

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RMI Direct Marketing Inc., Danbury, CT, assumed list management duties for 26 files from Belvoir Publications Inc., totaling more than 1 million names, on Oct. 1. The lists include publication files in aviation, boating, pet owners, equine, firearms, sportsmen and antiques.


Aviation titles include Aviation Consumer, Aviation Safety, Instrument Flight Rules and Light Plane Maintenance. Boating titles are Boatbuilder, Powerboat Reports and Practical Sailor.


Pet owner titles include Catnip, Catwatch, Dogwatch, Whole Dog Journal and Your Dog. Equine titles include Horse Journal and John Lyons Perfect Horse.


The firearms category contains America Gunsmith and Gun Tests. The sportsmen file is Elite Sportsmen.


The Antiques Roadshow Insider is Belvoir's antiques title, which is new to market.


All categories except antiques also have master files.


A Belvoir Publications Corporate Enhanced Masterfile is in the works, RMI said.


Data cards and recommendations on these files can be obtained from RMI Direct.


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