RMI Direct Revives Links Ride-Along

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RMI Direct Marketing Inc., Danbury, CT, won management of the Links Magazine ride-along program, which was just returned to the market.


The program offers 1 million annual inserts polybagged with an issue of this golf publication. It costs $55/M. Readers are 93 percent male with an average age of 52, average income of $150,000 and a unit of sale of $17.97.


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