RMI Direct Partners to Target Impulse Buyers

Share this article:
RMI Direct Marketing Inc. yesterday said it teamed up with direct marketer Joseph Russo to form ImPulse Media.


"It's geared toward the markets where the prospects are traditionally more of an impulse buyer," said Martin Stein, president of Danbury, CT-based RMI Direct Marketing Inc. "What RMI offers these marketers is the ability to reach into the markets that we deal with, including the nonprofit area, the more ... traditional markets."


Russo has specialized in impulse markets for more than 15 years, Stein said. Russo previously held positions at Listworks and Country Marketing.


Though the division is in the planning stages, Stein said it would offer the same services that RMI offers its clients, including list management, list brokerage, list processing and lettershop services.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.