RMI Direct Offers Horticultural Lists

Share this article:
RMI Direct Marketing Inc., Danbury, CT, announced its appointment yesterday as list manager for three horticultural files and a package insert program.


The Van Bourgondien Brothers file consists of 79,600 last-12-month mail-order buyers of bulbs and perennials. It is 73 percent female with an average unit of sale of $56. Base price is $95/M.


Also available from Van Bourgondien Brothers is a package insert program of 105,000 annual packages for 2004 at a price of $75/M.


The Van Dyck's Flower Bulb Buyers file consists of 41,600 last-12-month mail-order buyers of bulbs. It is 71 percent female with an average unit of sale of $72. Base price is $95/M.


The Harris Seed file consists of 28,600 mail-order buyers of seeds and gardening products from 2002. It is 62 percent male with an average unit of sale of $40. Base price is $95/M.


Selections on all the files include geography, gender and dollar.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.