RMI Direct Launches Outdoors FileRMI Direct Marketing, Danbury, CT, introduced the Heartland Outdoors People file to the list market. The Heartland Outdoors People list has 431,500 holders of 2004 hunting and fishing licenses.
The file is sourced from government records, and it is 90 percent male. Selections include gender, license type and geography. The base price is $85/M.