RMI Debuts Political Donor Files

Share this article:
Three new-to-market political donor files were announced yesterday under the management of RMI Direct Marketing Inc., Danbury, CT.


The Committed & Caring American Donors Masterfile contains 828,000 donors who gave money to various state political campaigns in 2002.


The main database includes the Caring American Donors file, which contains 286,900 Democratic donors, and the Committed American Donors file, consisting of 278,400 Republican donors.


Selections on these lists include geography, gender, telephone number, donation amount and multi-donation/multi-donor households. The files are 40 percent female, 40 percent male and 20 percent unknown gender. The average donation is $150. The base price is $95/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.