RMI Debuts Political Donor Files

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Three new-to-market political donor files were announced yesterday under the management of RMI Direct Marketing Inc., Danbury, CT.


The Committed & Caring American Donors Masterfile contains 828,000 donors who gave money to various state political campaigns in 2002.


The main database includes the Caring American Donors file, which contains 286,900 Democratic donors, and the Committed American Donors file, consisting of 278,400 Republican donors.


Selections on these lists include geography, gender, telephone number, donation amount and multi-donation/multi-donor households. The files are 40 percent female, 40 percent male and 20 percent unknown gender. The average donation is $150. The base price is $95/M.


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