RMI awarded Competitor Group lists
Competitor Group, a publisher of athletic magazines, awarded RMI management of its lists on January 14. In addition to the files for each individual publication, RMI is introducing a new-to-market masterfile.
The Competitor Group Subscriber Masterfile includes subscribers to Triathlete, Inside Triathlon and VeloNews. Their household income is more than $100,000 and their average reader age is 39. Forty-five percent have children.
The 113,422-universe masterfile is available beginning at $105/M.