RMI awarded Competitor Group lists

Share this article:

Competitor Group, a publisher of athletic magazines, awarded RMI management of its lists on January 14. In addition to the files for each individual publication, RMI is introducing a new-to-market masterfile.

The Competitor Group Subscriber Masterfile includes subscribers to Triathlete, Inside Triathlon and VeloNews. Their household income is more than $100,000 and their average reader age is 39. Forty-five percent have children.

The 113,422-universe masterfile is available beginning at $105/M.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.