RMI awarded Competitor Group lists

Competitor Group, a publisher of athletic magazines, awarded RMI management of its lists on January 14. In addition to the files for each individual publication, RMI is introducing a new-to-market masterfile.

The Competitor Group Subscriber Masterfile includes subscribers to Triathlete, Inside Triathlon and VeloNews. Their household income is more than $100,000 and their average reader age is 39. Forty-five percent have children.

The 113,422-universe masterfile is available beginning at $105/M.

close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

I Have All My Big Data in Hadoop; Now What?

I Have All My Big Data in Hadoop; ...

Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.

3 Ways to Harness Machine-Generated Data for Marketing

3 Ways to Harness Machine-Generated Data for Marketing

Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?

Word to the Wise: In-Memory Analytics

Word to the Wise: In-Memory Analytics

In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.