RMD nabs new clients, plans direct response component

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RMD Advertising, a Columbus, OH-based ad agency, announced Tuesday it has become agency of record for three new clients: Anomatic Corp., Orlando Baking Co. and Sandridge Foods. In each case, RMD was tapped in order to help these companies promote their brands, launch new products and increase sales and awareness. RMD said it will do so using an integrated approach that includes advertising, public relations and Web marketing.
 
RMD will deploy e-mail marketing direct response programs for both Orlando Baking and Anomatic.

“Orlando will absolutely include a direct component through e-mail marketing at some point, as well tying direct response tactics into that strategy through social marketing,” said Sue Reninger, managing partner, client brand strategy for RMD Advertising. The breadmaker is both a b-to-b and a consumer brand, she said, and campaigns will target each audience.

Reninger added that Anomatic, an anodized aluminum marketer, will be launching a direct marketing campaign through e-mail in July to promote its anodized aluminum material to package designers.

Reninger is a direct marketing advocate. “Direct response gives marketers a more intimate, targeted way to talk about their products,” she said. "We also love direct marketing's trackability."
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