RKC Mail Acquires Coldwater Creek's Milepost Four Catalog

Share this article:
Specialty direct mail retailer Coldwater Creek, Sandpoint, ID, has announced the sale of its Milepost Four men's catalog to RKC Mail LLC, Cincinnati, a new men's wear merchandising company launched by co-founders Chuck Reynolds and Robby Yarbrough. The agreement was handled by Tucker Alexander, Princeton, NJ.


At press time, David Gunter, spokesman for Coldwater Creek, told DM News that the sale has already been finalized and would "allow the company to focus on its core capabilities and to proceed with its Internet expansion which we expect to be complete by Aug. 31 of this year." As a result of the sale, Coldwater Creek expects an increase of $835,000 or $.05 per share for the second fiscal quarter ending Aug. 31.


Coldwater Creek will continue to sell apparel, gifts, jewelry and home furnishings through its Coldwater Creek, Northcountry and Spirit of the West brands.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.