RJ Reynolds names Q Interactive acquisition AOR

RJ Reynolds has named Q Interactive its digital agency of record for customer acquisition efforts, according to a statement from the agency.  

Q Interactive also announced that it has established a media buying and planning practice. Bob Girolamo, former VP of West Coast sales at the agency, will lead the media business as SVP.

The practices add media capabilities to Q Interactive's direct mail, e-mail, online lead generation and display advertising offerings.

Representatives from Q Interactive and RJ Reynolds could not be immediately reached for comment.