Rivals.com Goes Fishing on the Web

Share this article:
Rivals.com, Seattle, last week launched its third fishing Web site in the last 90 days when it announced CafFishingShow.com, an offshoot of the television program The California Fishing Show.


CafFishingShow.com, Lake Arrowhead, CA, will feature the reporting of Gordon McHenry, an outdoors journalist and host of the California Fishing television show. McHenry has been a wildlife reporter for more than 20 years and a syndicated fishing columnist for the past 11 years.


The site will also offer video clips from the California Fishing Show and a gallery of photos featuring fish indigenous to the Golden State.


Terms of the agreement between the CafFishingShow.com and Rivals.com were not released.


Rivals.com, a burgeoning online network of sports team and affinity sites, gains its sixth online channel dedicated solely to fishing because of the deal. Since April, the Internet company has also helped launch Fishsniffer.com and Women-Fishing.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.