Ritz-Carlton adds rewards program

The latest hotel chain to roll out a rewards program is none other than luxury brand Ritz-Carlton, which is “responding to the sharp decline in rates consumers will pay for luxury hotels during economic hard times,” according to The Wall Street Journal.

Ritz-Carlton, a Marriott International brand, will offer members-only tours in locations such as China, Egypt and Turkey, personal shopping experiences, and photography workshops to participating customers.

However, USA Today points out that consumers will not be able to enlist in both the existing Marriott Rewards program and the new Ritz-Carlton rewards, although existing Marriott Rewards members can switch to the Ritz program.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...