Rite Aid Picks DataMentors for CRM

Share this article:
Data quality solutions company DataMentors Inc., Tampa, FL, said yesterday that drugstore chain Rite Aid Corp. chose its DataMentors' DataFuse householding technology as the core application for its Rite Reward customer loyalty program.


DataFuse is a modular relationship matching and linking system that cleanses, organizes, standardizes and households data. Operating methodologies include batch, incremental and real-time processing to update and insert records one at a time, integrating customer touch points.


Rite Aid's Rite Rewards discount program is available in 575 of its 3,400 Rite Aid stores nationwide and has 8 million members.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.