Rite Aid Marketing Practices Face FTC Scrutiny

Share this article:
Pharmacy chain Rite Aid is under investigation by the Federal Trade Commission over "matters relating to consumer privacy and advertising practices," the company said yesterday in its quarterly filings with the Securities and Exchange Commission.

Rite Aid disclosed few further details in its report to the SEC. Pharmacy marketing practices have faced scrutiny recently after another chain, Walgreens, and pharmaceutical developer Eli Lilly & Co. came under fire over allegations that they sent unsolicited samples of Prozac to consumers through the mail.

"We have not been accused of any wrongdoing and we are fully cooperating with the Federal Trade Commission," Rite Aid said in its SEC filing. "The investigation is in its preliminary stages and we cannot predict its outcome at this time."

Following the filing of a lawsuit over the summer by a Fort Lauderdale, FL, woman who claimed she received an unsolicited sample of Prozac in a Walgreens envelope, Walgreens claimed it only had issued a prescription authorized by doctors. A 16-year-old boy from West Palm Beach, FL, later also filed a suit on allegations that he, too, received a sample.

Eli Lilly has apologized for the unsolicited samples. Two medical practices accused of authorizing Walgreens to issue the drugs have also been sued.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches