risk

Why You Need Effective Risk Management

Why You Need Effective Risk Management

It's about real-time reporting and proactive project management.

DMN's 40 Under 40: The Success Metric

DMN's 40 Under 40: The Success Metric

By

Four of our 40 Under 40 winners define what success means to them.

The Issue of Data Governance

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.