RightNow Technologies Names NetPlus Marketing
The Bozeman, MT, company previously handled online marketing efforts inhouse. There was no formal review.
The win adds to NetPlus' client roster, which includes AstraZeneca Pharmaceuticals, David's Bridal, Atofina Chemicals and Toll Bros.
RightNow offers tools for online surveys, data analysis and marketing. Its online tools are designed to reduce inbound e-mail and boost Web-based customer service.
Services offered by NetPlus include online customer lead generation, conversion strategies, message design, testing methodology and e-mail marketing.
"It's very much an online sales lead generation effort," said Denise Zimmerman, president of NetPlus. "And the space they're in is Internet customer service, CRM. Their decision makers are somewhat of a moving target because of the evolving industry, and also within corporations it falls within different departments.
"So part of the challenge is helping identify and reach the decision makers. They've [also] mandated us to extend their efforts internationally. So we're doing something in the UK and Australia."