RightNow launches RightNow Higher Education

Share this article:

RightNow Technologies has launched RightNow Higher Education, an offering that combines its customer relationship management solution with its experience of working with more than 100 higher educational institutions.

Bozeman, MT-based RightNow said the new turn-key solution will help institutions recruit, retain and inform students.

This education product is based on RightNow 8, the company's enterprise-class, on-demand solution for service, sales and marketing.

RightNow Higher Education, however, includes pre-configured guides or templates based on industry best practices, which are designed to help learning institutions dramatically improve recruitment and retention efforts while reducing costs.

It is available under RightNow's software-as-a-service delivery model, which allows learning institutions to implement it quickly without having to make extensive investments in infrastructure.

Higher education institutions consider recruitment of qualified students a top priority, RightNow said. Recruitment is increasingly challenging these days given budget constraints, competition from other schools and Internet-savvy prospective students that expect easy, immediate access to information.

RightNow Higher Education includes recruitment guides that can help an institution drive and track the recruitment process. The guides make it easy for schools to monitor the status of prospective students, the strategy used to recruit a student and specific follow-up tasks assigned to university staff related to each prospective student.

RightNow Higher Education also includes analytical and reporting tools designed specifically for higher education, which allow organizations to keep track of their progress in achieving recruitment and retention goals.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?