Right Media partners with LucidMedia for contextual ads on exchange

Share this article:

Yahoo's ad network Right Media has entered into a partnership with contextual advertising firm LucidMedia to run contextual display advertising across the Right Media Exchange.

 

Under the agreement, Right Media uses LucidMedia's ClickSense contextual advertising targeting engine on its ad exchange. Right Media has been running the software in beta since May to test for scalability, but the platform is now up and running.

 

“We have been working with Right Media for a while now and they have always known that they need to offer their publishers and advertisers contextual ads to make the ads more relevant,” said Ajay Sravanapudi, CEO of LucidMedia.

 

This will allow media buyers and sellers to contextually categorize their display advertising inventory based on more than 60 vertically focused channels including automotive, careers and jobs, clothing and apparel, finance and sports and recreation.

 

“For publishers this offers higher CPMs because it is more valuable to offer context. For advertisers, context is a way to optimize campaigns to increase performance,” added Sravanapudi.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.