Right Media partners with LucidMedia for contextual ads on exchange

Share this article:

Yahoo's ad network Right Media has entered into a partnership with contextual advertising firm LucidMedia to run contextual display advertising across the Right Media Exchange.

 

Under the agreement, Right Media uses LucidMedia's ClickSense contextual advertising targeting engine on its ad exchange. Right Media has been running the software in beta since May to test for scalability, but the platform is now up and running.

 

“We have been working with Right Media for a while now and they have always known that they need to offer their publishers and advertisers contextual ads to make the ads more relevant,” said Ajay Sravanapudi, CEO of LucidMedia.

 

This will allow media buyers and sellers to contextually categorize their display advertising inventory based on more than 60 vertically focused channels including automotive, careers and jobs, clothing and apparel, finance and sports and recreation.

 

“For publishers this offers higher CPMs because it is more valuable to offer context. For advertisers, context is a way to optimize campaigns to increase performance,” added Sravanapudi.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.