Rider magazine subscription file available through NAI

Names and Addresses Inc., Buffalo Grove, IL, has taken management of the Rider magazine subscription file from publisher Elhert Publications.

The file is comprised of 106,258 active subscribers and is being offered at a base price of $105/M.

The magazine subscribers own a motorcycle and are dedicated riders with more than 20 years of riding experience.

The Rider reader is constantly looking for the best accessories, apparel and aftermarket products.

Each issue of the magazine has comprehensive road tests, product evaluations, technical features, favorite rides and information on the latest and best gear for the active rider.

The individuals comprising this file are 95 percent male at a median age of 51. The average household income is $89,021 and 72 percent are college educated.

Some advertisers using the file are BMW, Dish Network, Playboy, NY Subs and Salad, Consumer's Union and Triumph.