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Rich Media

Twitter wants more from you than 140-word updates

Juan Martinez March 13, 2012

Twitter's acquisition of micro-blogging site Posterous is being touted by industry analysts as a move toward enhancing the ability to share rich content, such as videos and photographs, and a move away from a platform based solely on hum-drum 140-word status updates.

Zumobi launches in-app ad platform

Ryan Joe March 05, 2012

Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni.

Brands weigh premium price tag of rich media tablet ads

Tim Peterson December 01, 2011

AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base.

Porsche Cars North America to tag boarding passes with 2-D barcodes

Tim Peterson September 27, 2011

Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models.

Picture Gmail rollin'...out images to ads

Tim Peterson May 16, 2011

Google is getting ready to add images to ads running in Gmail, according to The New York Times' Randall Stross. The reporter gleaned that information from Alex Gawley, Google's senior product manager who heads Gmail, for an article looking at Google's in-mail ads.

Q&A: Catherine Spurway-Hepler, SVP of strategy and marketing, PointRoll

Tim Peterson April 25, 2011

As SVP of strategy and marketing at rich media technology firm PointRoll, Catherine Spurway says that she's often asked about the challenges facing display advertisers. So Direct Marketing News caught up with the former Exelon marketing manager and Denison University graduate to discuss how marketers are combating "banner blindness" and cooperating with increased regulatory scrutiny.

Report: Retail ads perform worse than most other online ads

Juan Martinez December 08, 2010

A new study by Dynamic Logic offers several tips for retail marketers on how to deliver effective holiday ads.

Microsoft launches Office 2010 integrated campaign

Dianna Dilworth June 16, 2010

Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.

Macy's delivers Memorial Day circular through Yahoo Mail

Dianna Dilworth May 28, 2010

Macy's delivered its 2010 Memorial Day sale book online using a Yahoo ad unit. The sale book ads use Yahoo's "Pullover" ad units in Yahoo Mail.

Monster.com promotes search engine relaunch

Dianna Dilworth January 25, 2010

Monster.com launched a multichannel advertising campaign on January 24 to promote updates to its job search engine. The effort is aimed at both job seekers and employers at a time when unemployment is hovering near 10%, according to the US Bureau of Labor Statistics.

Eyeblaster study touts online video's benefit in time

Cara Wood November 18, 2009

Visitors spend nearly twice as much time, an average of 60 seconds, hovering over rich media ads with video than rich media ads without video — which get an average of 30 seconds — according to a recent study conducted by Eyeblaster. The online advertising company analyzed more than 100 billion impressions from about 30,000 campaigns worldwide between the fourth quarter of 2008 through the third quarter of this year.