Luxury brands will invest more in digital marketing to attract affluent audiences on the go and "SiSoMo" (sight, sound, and motion) might be the next big thing.
Twitter's acquisition of micro-blogging site Posterous is being touted by industry analysts as a move toward enhancing the ability to share rich content, such as videos and photographs, and a move away from a platform based solely on hum-drum 140-word status updates.
Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni.
AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base.
Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models.
Google is getting ready to add images to ads running in Gmail, according to The New York Times' Randall Stross. The reporter gleaned that information from Alex Gawley, Google's senior product manager who heads Gmail, for an article looking at Google's in-mail ads.
As SVP of strategy and marketing at rich media technology firm PointRoll, Catherine Spurway says that she's often asked about the challenges facing display advertisers. So Direct Marketing News caught up with the former Exelon marketing manager and Denison University graduate to discuss how marketers are combating "banner blindness" and cooperating with increased regulatory scrutiny.
A new study by Dynamic Logic offers several tips for retail marketers on how to deliver effective holiday ads.
Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.
Macy's delivered its 2010 Memorial Day sale book online using a Yahoo ad unit. The sale book ads use Yahoo's "Pullover" ad units in Yahoo Mail.
Monster.com launched a multichannel advertising campaign on January 24 to promote updates to its job search engine. The effort is aimed at both job seekers and employers at a time when unemployment is hovering near 10%, according to the US Bureau of Labor Statistics.
Visitors spend nearly twice as much time, an average of 60 seconds, hovering over rich media ads with video than rich media ads without video — which get an average of 30 seconds — according to a recent study conducted by Eyeblaster. The online advertising company analyzed more than 100 billion impressions from about 30,000 campaigns worldwide between the fourth quarter of 2008 through the third quarter of this year.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.