Rich Media Software for Product LaunchesEloquent, a provider of rich media marketing applications, and the McKenna Group have formed a strategic marketing agreement designed to reduce marketing costs for Fortune 1000 companies while improving the effectiveness of product and campaign launches.
Eloquent LaunchForce helps companies communicate new product information to globally based employees, partners and customers quickly and cost-effectively. Once the positioning process is completed and support materials are developed, companies can use it to manage their product launches and deliver clear, consistent messages through interactive presentations that incorporate video, audio, slides, demos, text and Q&A sessions.
The McKenna Group has developed a specialized consulting service, LaunchForce Market Infrastructure Development program, for Eloquent LaunchForce customers. The consulting service offers the ability to create, evaluate and reinforce corporate positioning surrounding new product launches and roll-outs.