RGM Group combines various luxury marketing servicesDespite a drop in sales for the luxury market place, a new online media firm focused on targeting consumers with household incomes of more than $100,000, has just come to market.
The new firm, named the RGM Group, brings together four existing companies as divisions under the RGM Group brand: RGM (Razavi Global Media), JustLuxe, LuxeCreative and InterLuxe Media. RGM and JustLuxe began in 2004, and InterLuxe Media and LuxeCreative came to market last June.
The idea behind the RGM brand is to bring a more central offering of marketing services for luxury brands. RGM will focus its offering on site specific media offerings; InterLuxe will focus its offering on vertical focused online publications, including luxury lifestyle, travel, fashion, professional, food and wine, automotive, real estate, home design and art and music.
JustLuxe is an online publication focused on luxury culture, and LuxeCreative will serve as the creative arm of the RGM Group that partners with ad agencies and corporate clients specifically to develop and deploy creative.
"This economic recession that we are in has forced a lot of companies to rethink their marketing," said Kamran Razavi, founder and CEO of RGM Group. “It has pushed some companies to take advantage of online advertising that might not have done online marketing in the past. Online marketing presents a new opportunity for luxury marketers."
The RGM Group's clients already include American Express, David Yurman, Bellagio, Gucci, Jaguar, British Airways, Neiman Marcus, Ritz Carlton, Arizona Tourism, Zenith Watches and Bombay Sapphire. LuxeCreative's agency partners include Razorfish, MEC Global, Beyond Interaction, KLS Media, Moses Anshell, and Morpheus Media.