RGF supports b-to-b efforts with consumer campaign

RGF Environmental Group has launched a consumer campaign for its Guardian Air and REME air purification systems. HVAC Solutions, which had previously worked with RGF on direct sales and marketing efforts, helped to develop the campaign.

The initiative began March 30, but elements will be added throughout the next three months.

The effort includes radio spots encouraging consumers to visit a Web site for more information on the products and to find nearby dealers.

RGF's marketing is usually focused on selling to other businesses with its direct sales force. This is the company's first consumer marketing campaign.

“Our marketing focus had always been toward our dealer base in the past,” said Mike Lynch, sales representative for RGF Environmental Group. “Our idea is to drive the pull-through business by targeting the home owner and end user base a little more aggressively.