R/GA expands to offer clients interactive media buying services

Share this article:

Interactive marketing agency R/GA, New York, will now offer media buying in addition to the strategic and media planning services it currently delivers.

The development is designed to support the R/GA Universal Planning model uniting all planning decisions under one roof. The agency's media planners and buyers are integrated into client teams that include creative directors, technologists and strategic planners.

R/GA said this integrated approach will also help the agency offer both paid media such as online advertising and search marketing, as well as non-paid ploys including word of mouth, relationship marketing efforts and buzz-building.

To support this expansion, the agency hired Joy Lin as media director, a new position responsible for managing daily online media planning and buying. She is charged with creating programs that include search marketing, mobile advertising, rich media display ads and content partnerships.

Ms. Lin previously worked as media director of Agency.com's New York office. She was in charge of developing brand awareness and direct response campaigns for clients such as Fisher-Price, Choice Hotels and The Discovery Channel.

In her new job Ms. Lin reports to Ken O'Donnell, R/GA's group media director.

A unit of agency holding giant Interpublic Group of Companies Inc., New York, R/GA handles interactive marketing for clients such as Nokia, Subaru, Verizon, Nestle Purina PetCare, Avaya and L'Oreal Paris. The agency was launched in 1977.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.