RfpMarket, 365 Media Plan to Merge Platforms
The firms plan to combine the platforms to create a best-of-breed "directory marketplace" for trade and publishing companies.
The system will integrate a marketplace, directory, vendor promotion tool and CRM technology. It will allow publishers to track client developments and automate advertising sales opportunities.
The combination will allow legacy publishers of catalogs and directories to move toward e-commerce applications without high-cost risks, the companies said.