KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.