RFMplus Database Available to Noncatalogers

Share this article:
The 1.1 million-name cooperative catalog database RFMplus, operated by Experian Direct Tech, Schaumburg, IL, in alliance with the Millard Group, Peterborough, NH, OrderTrust, Lowell, MA, and Mokyrnski & Associates, Hackensack, NJ, now is available to noncatalog marketers.


RFMplus captures weekly catalog purchase data from 50 catalog participants and maintains a revolving database of the last 60-day purchase transactions with dollar amount of the last purchase, total purchase and average purchase amount. The database is selectable with Experian demographic enhancements.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.