RFMplus Cooperative Database Reaches 70 Titles

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Participation in the RFMplus cooperative catalog database of last 60-day buyers has reached 70 titles with the addition of 16 titles from Orvis, Tyrol International, FAO Schwarz, Victorian Paper and Knight's Ltd.


Orvis has contributed names from seven catalogs, Knights Ltd. from four catalogs and FAO Schwarz and Victorian Paper from two each. The additions are expected to keep the database at or above the 3-million name level.


RFMplus is operated as an alliance by the Millard Group, Peterborough, NH, Mokyrnski & Associates, Hackensack, NJ, Experian Direct Tech, Schaumburg, IL, and OrderTrust, Lowell, MA. Names are collected daily and the database is rebuilt weekly with the oldest names purged after 60 days. Transactional data is overlaid with demographic data from Experian.

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