RFMplus Cooperative Database Reaches 70 Titles

Share this article:
Participation in the RFMplus cooperative catalog database of last 60-day buyers has reached 70 titles with the addition of 16 titles from Orvis, Tyrol International, FAO Schwarz, Victorian Paper and Knight's Ltd.


Orvis has contributed names from seven catalogs, Knights Ltd. from four catalogs and FAO Schwarz and Victorian Paper from two each. The additions are expected to keep the database at or above the 3-million name level.


RFMplus is operated as an alliance by the Millard Group, Peterborough, NH, Mokyrnski & Associates, Hackensack, NJ, Experian Direct Tech, Schaumburg, IL, and OrderTrust, Lowell, MA. Names are collected daily and the database is rebuilt weekly with the oldest names purged after 60 days. Transactional data is overlaid with demographic data from Experian.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.